February 2, 2009

How can I impress my boss on a marketing project involving the creation of a list of potential customers?

I have a huge list of people and their positions in the company they work for. Most of the companies are not-for-profit and the people on the list are generally in executive or leadership positions. My job is to compile a list of their contact information, specifically their email and work phone number. I would like to go above and beyond his expectations of the project. One possibility I have thought of is also inserting a little sentence about how the comapany can benefit from our service. I am new to the company and it is a small stat-up: I would like to make a good impression, but considering the length of the list, I need to consider how I can make it quality work and manage to complete the task in a reasonable amount of time. Any suggestions at all are welcome and I appreciate all positive responses. Thanks a lot.

Gary

Link: www.leadsandlistbuilding.com

Comment on this Post

hanozbk

Once you've collected their emails and work phones, identify a measure or characteristic that is common in all your cutomers. Based on that characteristic, compile a list of say the 20 top customers that exhibit that characteristic best.

It can be more than 1 characteristic which runs through all of them or the majority of them. In which case, your list will be reduced to say top 15.

Then add one more quality and which will further reduce your list, but then all those companies in this list will have all qualities.

Compile each list in rank order. Give your boss all lists and begin with the one that has the most number of characteristics.

If it doesn't work, he'll at least see that you're making an effort on your own; you're taking initiative. All the best!

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Comments on How can I impress my boss on a marketing project involving the creation of a list of potential customers?

February 2, 2009

hanozbk @ 1:03 pm

Once you've collected their emails and work phones, identify a measure or characteristic that is common in all your cutomers. Based on that characteristic, compile a list of say the 20 top customers that exhibit that characteristic best.

It can be more than 1 characteristic which runs through all of them or the majority of them. In which case, your list will be reduced to say top 15.

Then add one more quality and which will further reduce your list, but then all those companies in this list will have all qualities.

Compile each list in rank order. Give your boss all lists and begin with the one that has the most number of characteristics.

If it doesn't work, he'll at least see that you're making an effort on your own; you're taking initiative. All the best!


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